Jacob Irizarry

Hey, thanks for stopping by!

I built this site to give you a real sense of who I am, beyond the resume. The short version: I'm a SaaS AE who started my career as an eCommerce founder, and that background shapes how I sell.

I know what it's like to run a DTC business, stress over attribution, and wish I had better visibility into my numbers. That's why I'm excited about Triple Whale, and why I think I can connect with your customers in a way most reps can't.

Take a look around. I hope it gives you a feel for how I think, what I've done, and why I'd be a great fit for the team.

Career Journey

  • Joined as the founding AE at an early-stage AI startup. No playbook, no SDR support, no established process. Just a product and a quota.

    I owned the full sales cycle: prospecting, discovery, demos, negotiation, and close. Sold across SMB, Mid-Market, and Enterprise.

    Results:

    • >$1M in closed/won net-new business in 8 months

    • Q2: 275% (ramp) → Q3: 250% → Q4: 140%

    • Sourced and closed the company's first enterprise deal—largest contract since founding

    Building beyond my own number:

    • Developed the GTM playbooks for our first two SDRs

    • Led their cold calling training and outbound ramp




  • Joined Deel to sharpen my full-cycle closing skills at a hyper-growth company.

    Results:

    • $175K closed-won in year one

    • Q1: 87% (ramp) → Q2: 102% → Q3: 120%

    Beyond the numbers:

    • Consistent performance earned me a spot launching Deel's new crypto vertical—a bet the company made on reps they trusted to figure it out.

  • Promoted to SDR manager after 10 months as a top-performing SDR. Inherited a team that hadn't hit 36% quota in over a year—75% of my reps had less than 5 months of experience.

    The turnaround:

    • Q1 FY 25 90% of Quota first quarter in role

    • Q2 FY25 122% of Quota

    • 6 of my 7 reps have hit quota for the first time in their SDR career.

    What I learned: How to coach reps, build repeatable outbound processes, and turn underperformers into closers. I know what good SDR partnership looks like from the management side.

  • Started in SaaS sales with one goal: learn the fundamentals and earn a path to closing. Became a top performer by Q2 and stayed there.

    Results:

    •  Attainment FY24:

      • Q1 191% to quota (Ramp)

      • Q2 165% to quota (Top Performer)

      • Q3 156% to quota (Top Performer)

    Beyond the numbers:

    • Created "Roadmap to Quota". An onboarding session I led for every new-hire cohort

    • Mentored 3 new SDRs through their ramp

    • CORE4 Award Recipient - Mentorship & Collaboration

Feedback

30 Days

  • Ramp on Triple Whale's product suite (Attribution, Sonar, Creative Analysis, MMM). Know it well enough to demo confidently

  • Shadow top AEs on discovery calls and demos to understand what "great" looks like here

  • Align with my SDR partner on ICP, messaging, and outbound strategy

  • Start building pipeline through outbound + leveraging my eCommerce network

30-60-90

60 Days

  • Own end-to-end sales cycles with mid-market eComm brands

  • Lead multi-stakeholder sales cycles, leveraging my experience closing MM deals at Lindy

  • Contribute insights from my DTC background to sharpen messaging

  • Be a subject matter expert to have the answers when asked.

  • Close first deals; build case studies from early wins

90 Days

  • Exceed ramp quota.

  • Identify patterns from wins/losses, and share learnings with the team

  • Refine outbound playbook with SDR based on what's converting

  • Continue to drive pipeline and fill top of funnel.

  • Begin mentoring newer reps

My Ecommerce Journey

Before SaaS, I was an eCommerce founder.

I created a card game called Raging Pandas and ran every part of the business; product development, international suppliers, marketing, and sales. I launched on Kickstarter and raised $24K in 30 days (240% of goal), then expanded to Amazon and my own DTC website.

When you're spending money on ads and inventory, you're desperate to know what's working. I was constantly asking myself,where are my customers coming from? What's my real CAC? Which channel is actually driving revenue?

That's the exact problem Triple Whale solves. And it's why I know I can connect with your customers in a way most reps can't. I've been in their shoes.

I’m originally from Ft. Lauderdale, FL but grew up moving between Texas, Arizona, and Utah. I love to swim laps, hike, and snowboard. In my free time, I enjoy traveling with my wife, playing the guitar, baking and being outdoors.

Languages are a huge passion of mine. Most people don’t know this, but I speak Mandarin, Papiamento, and Spanish.

I come from a Hispanic family. My dad is from Puerto Rico and my mom is from Bolivia. They’ve taught me the importance of chasing my dreams and persevering through whatever obstacles we encounter. These lessons have driven me to become a top performer in every role I’ve held. I’m excited to bring this determination and experience to Triple Whale, where I aim to excel as a top-performing AE.

About Me